Enter Your Website Details
The more data you provide, the more accurate your valuation. Revenue and traffic are the biggest drivers — fill those in at minimum.
How the Valuation Works
Our engine uses the same methodology that buyers and brokers use to price digital businesses. No black-box nonsense — here's exactly what goes into the number:
- Revenue Multiple — Monthly net profit × industry-standard multiple for your category
- Traffic Value — Visitor volume × traffic quality weight based on source mix
- Age Bonus — Older, established businesses command higher multiples
- Growth Factor — Growing businesses are worth more than flat or declining ones
No Strings Attached
Across all categories sold on Empirelytics in the last 12 months. SaaS commands higher multiples (3-6x). Content sites typically trade at 2.5-3.5x annual profit.
How We Calculate Your Valuation
Not a random number generator. Not a lead-capture gimmick. A real valuation methodology based on how digital businesses actually sell.
Revenue Multiple Analysis
The core of any digital business valuation. We take your verified monthly net profit (or your stated profit if unverified), annualize it, and multiply it by the industry-standard multiple for your business category. SaaS businesses with recurring revenue get 3-6x ARR. Content sites with diversified traffic get 2.5-3.5x annual profit. eCommerce brands with strong repeat-customer metrics get 2.8-4x SDE.
Traffic-Based Valuation
Not all traffic is created equal. We weight organic search traffic highest (it's defensible and free), followed by direct/type-in traffic, email traffic, social traffic, and paid traffic lowest (it stops when you stop paying). Sites with 80%+ organic traffic command a 15-25% premium over heavily paid-traffic-dependent sites at the same revenue level.
Comparable Sales Benchmarking
We pull from a database of 5,000+ closed transactions on our platform to find comparable sales in your category, revenue bracket, and traffic range. If similar businesses in your niche recently sold for 3x annual profit, your valuation will reflect those market comps — because that's what buyers are actually paying right now.
Growth & Risk Adjustments
Revenue growing 20%+ year-over-year? You get a growth premium — buyers pay more for momentum. Revenue declining? The multiple compresses. Single-channel traffic dependency? Risk discount. Highly concentrated revenue (one big affiliate program)? Risk discount. We adjust for everything a smart buyer would scrutinize.
What Businesses Are Selling For Right Now
Based on actual closed transactions on Empirelytics over the last 12 months. Multiples fluctuate with market conditions.
Questions About the Valuation Tool
How accurate is the valuation?
Our estimate is based on the same methodology professional brokers use — but no automated tool replaces a human broker's judgment. The valuation gives you a realistic range. When you're ready to list, your broker will refine the number based on a full review of your business's specifics.
Do I have to list my business with you after?
Absolutely not. The valuation is free with zero obligation. Many sellers get a valuation, use it to benchmark other offers they've received, and some never list at all. We'd love to work with you, but it's not required.
What if I don't know my exact numbers?
Give your best estimates. The tool will tell you the valuation range. When you're ready for a more precise number, we'll ask for verified financials. For now, rough numbers give you a rough range — which is often all you need to decide whether to explore further.
Why do SaaS businesses get higher multiples?
Subscription revenue is predictable. A SaaS with $10K MRR and 3% monthly churn has highly forecastable future revenue — buyers pay a premium for that predictability. Compare that to an affiliate site that could lose 80% of its traffic from a single Google update. Predictability = premium.
Can I get a valuation for a business I'm thinking of starting?
This tool is designed for existing businesses with at least some operating history. Valuing a pre-revenue idea is a different exercise entirely. If you're still in the planning phase, check out our marketplace to see what similar active businesses are listed for — that's your best data point.