Enter Your Website Details
How It Works
Fill in your website's revenue, traffic, and age.
Our algorithm applies industry multiples and traffic value.
See your estimated value and monthly profit multiple.
Our valuation methodology is based on real marketplace transaction data.
Typical Monthly Revenue Multiples
How We Calculate Website Value
Our multi-factor valuation model combines revenue, traffic quality, and business age.
Revenue-Based Core
The foundation of our valuation. We apply industry-standard monthly revenue multiples (30x-60x) adjusted for profit margin, growth rate, and asset type.
Traffic Value Bonus
Organic traffic adds tangible value. Each monthly visitor contributes to the valuation — high-quality organic traffic from SEO is worth more than paid traffic.
Age & Growth Factor
Younger businesses (under 36 months) with proven growth get a premium multiplier. Older businesses benefit from established track record and stability premium.
Website Valuation FAQ
How accurate is this website valuation calculator?
Our calculator uses industry-standard multiples based on real marketplace transaction data. While no automated tool can replace a professional appraisal, our estimates typically fall within 15-20% of actual sale prices. For the most accurate valuation, combine this tool with our free listing analysis.
What multiples do websites typically sell for?
Website selling multiples vary by asset type and profitability. Content sites typically sell for 25x-35x monthly net profit. SaaS businesses command 35x-50x monthly profit. eCommerce stores range from 25x-35x. Agencies and service businesses typically sell for 15x-25x monthly profit.
Does traffic source affect website valuation?
Yes, significantly. Organic search traffic (SEO) is typically valued 2-3x more than paid or social traffic because it represents sustainable, compounding growth. Websites with 70%+ organic traffic command premium multiples. Diversified traffic sources reduce buyer risk and increase valuation.
How does business age affect value?
Age matters in two ways: younger businesses (<36 months) with strong growth trends get a growth premium. Older businesses (3+ years) benefit from an established track record that reduces perceived risk. The sweet spot for maximum valuation is typically 2-5 years of consistent performance.
What other factors affect my website's value?
Beyond revenue and traffic, buyers consider: revenue diversification (multiple income streams), owner involvement (passive = higher value), content quality and age, email list size, brand strength, technology stack, growth trends, and market/niche dynamics.
Should I get a professional valuation before selling?
While our free calculator provides a strong starting estimate, we recommend combining it with marketplace data from our Revenue Multiple Database and, for businesses valued above $50,000, consulting with a digital asset broker for a formal valuation.