Getting Started
Creating your listing and going live
How do I list my website for sale?
Create a free account, go to your dashboard, and click "Create Listing." Fill out a detailed profile: business name, URL, category, revenue numbers, traffic data, expenses, monetization methods, and your growth story. The more complete your profile, the faster it gets through review. Our AI analyzer gives you real-time feedback on listing quality as you fill it out.
How long does the review process take?
Most listings are reviewed within 24-48 hours, often faster on weekdays. Our review team checks for completeness, accuracy, and any red flags. If something needs clarification, we'll message you with specifics — not a generic rejection. Once approved, your listing goes live immediately.
What information do I need to provide?
Essentials: website URL, category, asking price (or auction starting price), monthly revenue, monthly expenses, monthly traffic, business age, and a description. For a verified listing (highly recommended), connect your GA4 property and payment processor. Optional but impactful: P&L upload, screenshot gallery, team details, growth opportunity description.
Can I sell multiple businesses at once?
Absolutely. Your account can have multiple active listings simultaneously. Many portfolio sellers list several businesses at once. Each listing is managed independently with its own messaging, offers, and contracts.
Valuation & Pricing
What your business is worth and how to price it
How do you determine what my business is worth?
We use multiple methods: revenue multiple analysis based on your business category and growth rate, traffic-based valuation weighted by organic vs paid mix, comparable sales data from 5,000+ closed transactions on our platform, and growth/risk factor adjustments. Start with our free valuation tool for a range. Your broker refines it based on a full review.
What multiple should I expect for my type of business?
SaaS platforms typically get 3-6x ARR depending on growth and churn. eCommerce brands: 2.8-4x SDE. Content and blog sites: 2.5-3.5x annual profit (organic-heavy sites at the high end). Newsletters: 2-4x annual revenue. Mobile apps: 2.5-4x annual profit. These are based on actual closed deals on Empirelytics — not broker projections.
Can I set my own asking price?
Yes. You control your pricing. For classified (fixed-price) listings, you set the asking price. For auction listings, you set the starting bid and optionally a reserve price. Overpriced listings don't sell — we'll give you honest guidance on what price range is realistic. Listings priced within our suggested range sell 4x faster than those priced above it.
Should I get my business valued before listing?
Yes — use our free valuation tool. It takes 60 seconds and gives you a data-backed range. It's not a substitute for a full broker review, but it'll tell you whether your expectations are in the right ballpark. Many sellers use it as a gut check before making the decision to sell.
The Selling Process
From listing to closing
How do I attract serious buyers?
Three things make the biggest difference. (1) Get verified — verified listings get 3x more inquiries. (2) Be detailed — listings with full financials, clear descriptions, and honest growth narratives attract serious buyers. Vague listings attract tire-kickers. (3) Price it right — listings within our suggested range sell 4x faster. Buyers know market multiples.
How do offers and negotiations work?
When a buyer is interested, they'll place a bid (auction) or submit an offer (classified). You'll be notified immediately. You can accept, reject, or counter any offer. All communication stays on the platform. For deals over $50K, your broker handles initial negotiations and screens out unserious buyers before they reach you.
Can I sell confidentially?
Yes. Standard listings are published under a generic category with key financial metrics visible. Your business name, URL, and specific details are hidden behind an NDA wall. Only verified buyers who sign a non-disclosure agreement can view the full listing. For sensitive businesses, we offer private brokerage — your listing never appears publicly.
What happens after I accept an offer?
A contract is created. The buyer deposits funds into escrow — you'll see confirmation that the money is held. Then the asset transfer: domain, hosting, code, databases, accounts, social profiles — everything the listing included. Your broker coordinates the handover. Once the buyer confirms receipt, escrow releases funds to you. Average: 14 days.
Do I have to transfer the business myself?
No — your broker handles the technical transfer. Domain push, hosting migration, database export, account transfer — they coordinate everything between you, the buyer, and third-party services. Your job is to be available for questions and provide account access. The broker does the heavy lifting.
Fees & Getting Paid
What it costs and how you get your money
What are the fees for selling?
Creating a basic listing is free. You pay a success fee only when your business sells — a percentage of the final sale price. The exact percentage depends on the sale price bracket and is shown in your listing plan before you publish. No monthly fees, no hidden charges, no premium membership requirements. If your business doesn't sell, you pay nothing.
When do I receive my money?
After the buyer confirms the asset transfer is complete, escrow releases the funds to your account. The platform success fee is deducted automatically from the proceeds before the funds hit your balance. From there, you can request a withdrawal to your bank account, PayPal, Payoneer, or wire transfer. Processing typically takes 3-5 business days.
How do withdrawals work?
After funds are in your Empirelytics account balance, go to Dashboard → Withdrawals. Select your preferred payout method (bank transfer, PayPal, Payoneer, or wire), enter the amount, and submit. Our finance team processes withdrawals within 3-5 business days. No withdrawal fees for standard payouts.
What is the commission fee percentage?
Our success fee is competitive with — and usually lower than — traditional business brokerages (which charge 8-15%). Our fee structure is tiered based on sale price, with rates that decrease as deal size increases. The exact percentage for your sale price is shown in your listing plan before you publish.
Support & Protection
We\'ve got your back through closing
What happens if a buyer backs out?
If a buyer withdraws after making an offer but before depositing escrow funds, your listing returns to active status immediately — no harm done. If they withdraw after escrow is funded, their deposit may be partially forfeited depending on the contract terms (typically to cover your lost time and opportunity). Your broker handles this.
What if the buyer claims the business isn't as described?
This is rare when listings are accurate — which is why we emphasize honest, detailed listings from the start. If a dispute arises, both parties submit evidence. Our team compares the listing's representations against the actual transferred assets. If the listing was accurate, the sale proceeds. Genuine misrepresentations get mediated with a fair resolution — typically a price adjustment.
Can I take my listing down if I change my mind?
Yes. You can deactivate your listing at any time from your dashboard, as long as there's no active offer or contract in progress. No penalty for changing your mind — many sellers list, receive offers, and decide the timing isn't right. Active offers must be resolved (accepted or declined) before deactivating.