Enter Site Metrics
How It Works
Input your monthly visitors, pageviews, and niche.
We use niche-specific RPM rates adjusted for page speed and engagement.
View estimated ad revenue, affiliate income, and total monthly earnings.
Our RPM data is aggregated from real publisher earnings across all major ad networks.
Typical RPM Range by Niche
How We Estimate Traffic Revenue
Our model combines niche benchmarks, engagement metrics, and page speed data for accurate revenue projections.
RPM by Niche
Revenue per thousand impressions varies dramatically by niche. Finance commands $25-50 RPM, while general content averages $8-15. Our database tracks 25+ niche categories.
Ad Revenue Model
We calculate display ad revenue using RPM × total pageviews. Page speed score adjusts RPM by up to 20%, reflecting real-world CPM penalties for slow-loading pages.
Affiliate Earnings
Affiliate income is projected based on niche conversion rates and average commission values. Finance and tech niches see 2-5x higher affiliate EPC compared to general content.
Traffic Quality
Not all traffic is equal. Pageviews per session indicates engagement. Higher engagement means more ad impressions and better affiliate conversion rates across every niche.
Revenue Estimation FAQ
What is RPM and how is it calculated?
RPM (Revenue Per Mille / thousand impressions) is calculated as: (estimated earnings / total pageviews) x 1,000. It is the standard metric publishers use to compare ad revenue across sites. Our tool applies niche-specific RPM rates ranging from $8 for general content up to $50+ for finance, adjusted for page speed and engagement quality.
How accurate is the revenue estimate?
Our estimates are based on aggregated RPM data from thousands of real publisher sites across major ad networks including Mediavine, Raptive, AdThrive, Ezoic, and AdSense. Actual revenue can vary by 15-25% depending on traffic source quality, ad placement strategy, geographic audience, and seasonality. The most accurate results come from entering actual pageviews per session rather than relying on defaults.
Which niche earns the highest RPM?
Finance consistently earns the highest RPM at $25-50+, followed by technology ($15-35), health and business ($12-30), and legal ($20-40). Lifestyle, food, and general content typically earn $8-18 RPM. Niche matters more than traffic volume — a finance site with 100K visitors often earns more than a general site with 500K visitors due to higher advertiser demand.
How does page speed affect revenue?
Page speed directly impacts RPM because ad networks factor user experience into CPM bids. A site scoring 90+ on PageSpeed Insights can earn up to 20% more per thousand impressions compared to a site scoring 50. Slow pages also have higher bounce rates, reducing total pageviews and further cutting revenue.
Do you include affiliate revenue in the estimate?
Yes. Our tool estimates both display ad revenue and potential affiliate earnings based on niche averages. Affiliate estimates use conservative conversion rates (0.5-3% depending on niche) and average commission values. Finance and tech niches typically see higher affiliate EPC (earnings per click) than lifestyle or general content.
How can I increase my website's estimated revenue?
To maximize revenue: improve page speed to unlock higher CPMs, diversify income streams (ads + affiliate + digital products), increase pageviews per session through internal linking, target higher-RPM topics within your niche, and consider premium ad networks like Mediavine or Raptive that pay 2-3x more than AdSense for qualifying traffic.